Marketing your Sydney City Fringe shop top to maximise value

At Ray White Commercial Sydney City Fringe, we have a special love for shop tops.

A shop top, a property that combines retail space with a residential unit, is a unique and highly sought-after investment opportunity. These hybrid properties offer investors the dual benefits of commercial and residential real estate markets, making them particularly attractive to newcomers and those seeking stable income streams. To market your shop top effectively and maximise its value, you need a strategic approach that highlights its unique selling points.

Preparing your shop top for market

Before launching your marketing campaign, it’s crucial to prepare your shop top for sale or lease. This involves several key steps:

1. Maintenance and repairs: Address any maintenance issues to ensure the property is in excellent condition. This includes repairs, cleaning, and painting.
2. Staging the residential space: Create a welcoming and inviting atmosphere in the residential unit. Consider using a professional staging service to enhance its appeal.
3. Highlighting potential: If the retail space is vacant, present it as a blank canvas to showcase its potential for various businesses and promote the opportunity to owner occupy .

Get the right real estate agents on your side

Selecting a knowledgeable and experienced real estate agent is essential for marketing your shop top effectively. Look for an agent who:

• Specialises in shop tops: You want an agent who has a deep understanding of the unique characteristics and market dynamics of shop top properties.
• Understands the target market: Your agent should be familiar with the types of buyers or lessees who are interested in shop tops, such as newcomers, investors and small business owners.
• Has a strong network: A competent agent will leverage their connections to reach potential buyers or lessees.
• Understands all potential uses: Find an agent who can showcase potential uses to lessees or buyers. In our Sydney City Fringe area, uses range from straight retail to office and studio space for creatives as well as services such as medical or legal.

Crafting a compelling marketing campaign for your shop top

Once your shop top is ready and you have a skilled agent on board, it’s time to create a marketing campaign that captures the attention of potential buyers or lessees. Your agent will address all of the following elements:

• High-quality photos and videos – to showcase the property’s best features with professional-quality images and videos.
• Detailed property description – to highlight the unique selling points of the shop top, such as its location, size, condition, and potential for income.
• Targeted marketing channels – making use of online platforms, social media and traditional marketing channels to reach our target audience.
• Virtual tours – to allow potential buyers or lessees to explore the property from the comfort of their own homes.
• Open house events – to provide potential buyers or lessees with an opportunity to see the property in person.

Leveraging the dual-income potential

One of the most significant advantages of a shop top is its dual income potential. Your real estate agent will highlight this benefit in your marketing materials. They will highlight the potential rental income from the residential unit and discuss the various business opportunities that would suit the retail space.

Strategic pricing

We know from long experience that setting the right price for your shop top is crucial for attracting interest and achieving a quick sale or lease. We are in the market, conducting market research continually to determine the fair market value of similar properties in your area. When we appraise your property, we take into account factors such as location, size, condition, and current market trends as well as potential uses.

Highlighting potential income and development potential

Shop tops always have a good story to tell when it comes to income. With dual income streams, one of which is commercial, shop tops can be lucrative investments. In our marketing, we point out the income an investor can expect, exposure to foot traffic, zoning and any development potential in the future.

Usually located in prime urban areas, shop tops frequently present opportunities for redevelopment. Our team possesses in-depth knowledge of local zoning regulations, city planning guidelines, and the State Environmental Planning Policy, enabling us to accurately assess the potential for development projects. We can identify suitable redevelopment options that align with current market trends and local planning objectives.

With our expertise, we can guide you through the Development Application (DA) process, ensuring that your project complies with all relevant regulations and maximises its potential. From initial concept development to final approval, we provide comprehensive support, streamlining the process and mitigating risks.

The bottom line

If you follow our guidelines and work with us, you can have peace of mind you’re marketing your shop top effectively and maximising its value.

Let us help you with your commercial property

As dedicated local commercial real estate agents, we can help you extract more value from your commercial property. Please get in touch to discuss your circumstances and assets so that we can give you personalised advice. Whether it’s commercial leasing, management or sales, we’re here to help you with your Sydney-based commercial property.

Contact us at Ray White Commercial Sydney City Fringe